Creating shared value is a framework for creating economic value while simultaneously addressing societal needs and challenges. … Only business can create economic prosperity by meeting needs and making a profit, creating infinitely scalable and self-sustaining solutions.
Shared value is a concept described by Professor Michael E. … They define shared value as “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.
Shared Value realigns doing good with doing good business: making a profit is no longer at odds with making a better world. Embracing this approach is the key to long-term sustainability, enabling businesses to survive and thrive in a changing business climate.
‘Shared’ suggests a type of cultural value, common principle, or, more generally, the values held in common by a group, community or society. The ‘social’ adjective often refers to a social scale, a social intention or a social process.
What is the difference between CSR and CSV?
The fundamental distinction is that CSR is about doing something separate from the business and CSV is about integrating social and environmental impact into the business, using that integration to drive economic value.
The shared value philosophy advocates meeting social needs in a way that creates commercial success. Inclusive business approaches are consistent with that vision, seeking to end poverty and to boost prosperity for poor people and the lead business.
Four big problems with “Creating Shared Value”
- It is unoriginal. Porter and Kramer simply don’t acknowledge that there is little new about CSV. …
- It ignores the tensions between social and economic goals. …
- It is naive about business compliance. …
- It is based on a shallow conception of the corporation’s role in society.
Shared value measurement has 4 steps: Identify the social issue to target, make the business case, track progress, and measure results and use insights to unlock new value.
What is Creating Shared Value? We believe that our company will be successful in the long term by creating value, both for our shareholders and for society. … CSV brings business and society together by generating sustainable economic value in a way that also produces value for society.
Examples would include wasted energy or raw materials, and costly accidents. Rather than raising costs for business, they say, addressing societal needs and constraints can drive innovation through new technologies, better operating methods and management approaches.
THREE LEVELS OF SHARED VALUE
- Redesign products & services to address social needs.
- Open new markets by serving unmet needs in underserved communities.
- Create market-based solutions to social problems.
- Consider new ways to deliver and distribute products & services.
The key benefits of a shared value approach include improved brand value, particularly among consumers and employees; as well as creating a competitive advantage for a company by encouraging more innovative solutions to traditional business challenges, or opening up access to new markets. …
Companies can create shared value in three ways: by reconceiving products and markets, redefining productivity in the value chain, and strengthening local clusters. All three require a sufficiently robust market ecosystem.