The study also uncovered the 5 main reasons why people want to share content: To bring valuable, enlightening and entertaining content to others. To define themselves to others (and to themselves, too) To get and stay connected to others.
The more people who see the content, the more visitors you’ll be having. Because sharing content is third-party driven, any of these ‘shares’ can help your SEO to appear more natural and credible. Not only that, search engines and web users both favor content that’s shared.
It may come as a surprise, but one of the key motivations for people to share online is tied to building, growing, and nourishing their relationships with others. 78% people share information online because it helps them stay connected to people they may otherwise not stay in touch with.
Content Sharing: refers to the strategic distribution of webpage and blog content across relevant social media such as Facebook, Twitter, LinkedIN, and Google +. Content sharing implies distribution with the intent of building engagement and referral traffic.
Why do people engage with content?
They are building an identity and value popularity. They’re not likely to email and are sharing on the newest, freshest social network. Boomerangs: They share content to get a reaction from people. They’re seeking validation from their audience, and social media empowers them to find it.
What are the advantages of social media?
- You reach large audiences. …
- You have a direct connection with your audience. …
- You can create organic content. …
- You have access to paid advertising services. …
- You build your brand. …
- You drive traffic to your website. …
- You can evaluate your performance.
Social sharing goes far beyond just exposure. It can also inspire lead growth and help with the overall success of your business. … We offer a range of digital marketing solutions to help your business increase its website traffic, qualified leads and customer base.
They named five primary motivations for sharing: People want to better the lives of others (94%) People want the content to reflect their online identity (68%) People want to grow and nourish relationships (80%)
What are your reasons in sharing this post?
The study also uncovered the 5 main reasons why people want to share content:
- To bring valuable, enlightening and entertaining content to others.
- To define themselves to others (and to themselves, too)
- To get and stay connected to others.
- For self-fulfilment, to be credited by others for what they shared.
78% of respondents said they share information online because it enables them to stay connected to people they may not otherwise stay in touch with. For self-fulfillment. 69% said they share information because it allows them to feel more involved in the world. To get the word out about causes they care about.
- Tap Share in the meeting controls.
- Tap the type of content that you want to share.
- Tap one of the following options. Photos: Share a photo from your file manager or photo apps (e.g. Google Photos). Depending on the apps installed on your Android device, you may see different share options.
The types of content that get shared most
- a family member or friends (81%)
- family pictures or video (80%)
- funny videos (63%)
- coupons/discount (54%)
- news articles and blog posts (53%).
How to get people to share your content?
- Customize social meta tags. By default, social networks will automatically pull data from your webpage’s meta values whenever you share it in different social media accounts. …
- Ask for shares. …
- Use images. …
- Use tools. …
- Do round-up posts. …
- Add social sharing buttons.
Why engagement is important on Instagram?
Getting Instagram engagement is more important than ever. Engagement is one of the metrics Instagram uses to determine where your content shows up in your followers’ feeds. When your followers consistently comment and like your posts, Instagram sees it as a sign that they want to see more of your content.
What is engagement content?
Content engagement is an action a user takes on a given piece of content or web page. It sends a signal (either to Google, a website or social platform) that the content was relevant to your audience in some way.